5 small business marketing tips

E-Marketing

Make sure you have a good online presence.  A website is essential but don’t forget to use tools such as twitter, face book and linked in.

These help raise your profile and can be used frequently to stay in contact with clients, keeping them up to date with all your news.

Networking

There are a number of local organisations aimed at small businesses that run networking events for people in business.

These can be great ways to meet other people in your local community who are running businesses. Often it’s a chance to share ideas, promote yourself and seek any advice you may need.

Assess your marketing

Make sure that any marketing you are doing/paying for, such as advertising and promotional work are generating custom.

If not don’t continue to use them! Many people pay each month for the same advert to appear in the local press with no idea as to its success. If it’s not producing results change your strategy.

Keeping track of your competition

It’s worthwhile keeping up to date with any marketing your competitors are doing. You can see what is and isn’t working for them and learn from this when developing your own strategies.

Make your message clear

Don’t confuse people. Spend some time thinking about the key points your business offers and the benefits that come from these.

Keep any marketing relevant, simple and straight to the point. If you give people too much information they won’t remember it and they’ll get bored.

Often someone who is not too involved with the business can point out if your message is coming across clearly enough.